Jar App, Save Money in digital gold from ₹ 10

Short Story

I met Misbah, the Co-Founder of JarApp, in 2019 during his previous fashion tech startup, while I was researching social commerce. His advice on both the opportunities and challenges in the domain left a lasting impact on me. We stayed in touch, and fast forward to 2021, Misbah reached out and invited me to Bangalore, where he and his friend Nishchay, co-founder of Jar, were experimenting with a fintech app they named Jar.

While everyone else was targeting the top 1% of India, Misbah and Nishchay had a vision of focusing on the other 99%. With this bold vision, we set out to build the product. Early meetings were held in a café in Bangalore.

Outcome

• Successfully launched the product on both the App Store and Play Store, surpassing 10M+ downloads.
• Carefully crafted the MVP with the right product-market fit and user experience.
• Set up the initial engineering team.
• Jar understood culture, spending & saving habits of their target consumers from early days.
• Fast forward to 2024, Jar has raised $61.6M in funding and is now valued at over $300M.

We hired Gaurav as a consultant in the early days of Jar. His technical expertise, keen eye for user experience, and strong product sense make him an asset to any startup.

Misbah Ashraf - CoFounder, Jar